The debate covered a wide range of issues, but one theme quickly became clear: winning hearts and minds of home owners is the way forward to ensuring a sustainable future. Essentially, it became clear that more needs to be done to convince homeowners that investment in sustainability is both desirable and important.
The panel speakers, chaired by broadcaster Kirsty Young, comprised: Andrew Stunell OBE, Communities Minister and Hazel Grove MP; Tom Dacey, Group Chief Executive of Southern Housing Group; Paul Morrell OBE, Chief Construction Advisor to the government; and Mark Clare, Group Chief Executive of Barratt Developments.
The participants agreed that existing and planned incentives would most probably need to be bolstered with some form of compulsion to adopt sustainable technology, as well as much wider engagement with home owners to educate and ‘sell’ low carbon lifestyles.
Imtiaz Farookhi, Chief Executive of NHBC and Board Member of the NHBC Foundation also announced that the Foundation plans to fund further consumer research in the coming year that will address some of the key areas of concern raised during the debate.
The NHBC Foundation Advisory Board will be evaluating proposals for further research to understand consumers’ current views towards low and zero carbon homes and how attitudes may have evolved since 2008. As with all our research we will be particularly focused on mitigating any risk from new technologies and building techniques to ensure low and zero carbon homes perform to a high standard and meet the needs of homeowners.
Imtiaz also emphasised the essential role of the NHBC Foundation, and NHBC itself, in protecting the consumer amidst the rapid changes expected in coming years.


